Email marketing is a very important part of your marketing mix, and is often the most neglected by small business owners. Why? Sometimes it’s the idea of wri...

In a previous post, I said this: “When you’re considering your next print job, ask yourself how many you think you really need, and then divide by two.” It s...

Have you ever looked at some printed material and thought, “wow—this is classy!” Chances are, you’re looking at offset printing. On the flip side, have you e...

It’s not me, it’s you...but in a good way! Many people think marketing is just telling people about themselves or their business, everywhere they can--but th...