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3 C’s and the Strategy Solution

The 3 C’s of eNewsletter execution are contacts, consistency and content. All three can cause issues, some of which can stop you in your tracks. The good news is that all of them can be managed with a well planned strategy. Vet your initial contact list and then work to grow it with subscribers within […]

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Audit your Reputation

I know, I know! Doesn’t it sound dreadful? The Audit. Conjuring up images of spreadsheets, accountants and bad hair days. But wait… this isn’t about that kind of audit. This is much less stressful, yet just as important. I have talked about auditing your website before. But if you are online, you need to be […]

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5 Ways to Grow Your List this Summer

Your contact list doesn’t grow on its own and summer is when we all tend to slow down. Here are some practical, yet easy ways to grow your contact list over the summer months and still enjoy some time off. eMail Auto ResponderWhen you set up your ‘out of office’ vacation notification, include a call […]

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Increase Your Visibility

A good way to increase your visibility online is to make intelligent comments on blog posts of experts you follow. Popular experts typically have a loyal following of readers that are following blog posts as well as comments, often using the blog post comment field to have a conversation within their community. When you can add […]

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What is a Gift?

Although there is a generally accepted definition, a gift means different things to everyone. And there are many different kinds of gifts. There are gifts for the occasion, gifts of time and attention and unexpected little twist of fate gifts that fall from the sky in a moment where everything comes together for your benefit. […]

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Is Anyone Looking You Up?

In the normal course of my day, I am constantly looking businesses up online. If I am going to talk to you, meet with you, consider buying your product or using your services, I’ve looked you up online. Increasingly, I am finding content that I am certain you do not want representing you. Maybe you […]

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The Difference Between Lists and Segments in iContact

You should understand the difference between lists and segments in iContact in order to make informed decisions about how you manage your contacts in the software. Here are what I consider the most important differences when decision making: A segment is based on a variable you would use to send segment specific messages.You can use […]

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Don’t Hide Your Contact Information

It sounds simple. If you want people to contact you, make your contact information as easy as possible to find. Yet, I have been given business cards that have no phone number, or no email address. I have been to many, many websites that had me clicking away and on to the next vendor because […]

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Content Idea: Create Post Event Buzz

Event wrap ups make great content to carry on the buzz, gather testimonials and use to promote your next event. Remember to carry the message across all the platforms you are using. Events are all about the experience. Make sure you are sharing the experience! Here are a few ideas to get you started: Post […]

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Basically Images

If you are creating and managing your own content, you will want to gain a basic understanding of images. You do not have to invest in expensive graphics programs in order to crop, rotate, resize or compress images. Most basic programs, including the one that came installed on your computer, will perform those functions. Here […]

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