tri valley sun...
My husband and I owned a solar company, and needed a more compelling website than we were currently getting from our corporate office. We needed something that reflected our market and the connections we had in our community to help build trust.
At the time, solar was not an easy sell for homeowners. Our challenge was to lead people to contact us through trust, compelling copy and numerous calls-to-action.
First I made sure to include our wonderful customer testimonials, displayed prominently on our menu bar. Then I used traditional sales steps to overcome objections upfront. We were very happy with the outcome and it became a solid lead source for our company.