Social Media

What is the best time to post on Facebook? 12-4 PM Wednesday, Thursday, Friday

Runners-up: 9 AM, 8 PM – Our research shows that people frequently engage with content on Facebook in the morning and the middle of the evening, probably when they’re commuting or procrastinating at the start of the workday and when they’re relaxing at home after dinnertime.


The week is almost over and everyone is feeling pretty good. Not only do Fridays account for 17% of all Facebook comments and 16% of all likes and shares, they also have the highest happiness index of any day of the week at 10% (check out this compilation of research over at TruConversion).


User engagement is at an overall high on Fridays, particularly for brands, but Thursdays are a close second.

Interestingly, a recent study by Unmetric found that the number of interactions per post was highest on Wednesdays for brands, although brands post less on Wednesdays on average. So if you want a great engagement rate, try posting on Wednesdays more often too.