livermore valley education foundation...
The Livermore Valley Education Foundation (LVJUSD) raises money every year to help fund our local public school district. One of their events is the exciting Harlem Wizards! I've been fortunate to be a part of their marketing strategy for the past four years.
How do we reach an audience of families, convey the excitement of the event, and bring people back year after year through the most low-cost means possible? And how do we provide value to our generous sponsors?
We revved-up LVEF's (a bit underutilized) social media channels, and created a campaign that exuded fun and excitement. With this campaign, we created social posts for each one of our sponsors with authentic gratitude and linked their websites or facebook fan pages. LVEF has successfully outraised itself year after year.