Branding decisions & first impressions
In a previous post, I said this: “When you’re considering your next print job, ask yourself how many you think you really need, and then divide by two.” It seems so many of us small business owners tend to overbuy our printed materials. I myself am a recovering print-addict. When I had my maternity boutique, I wanted to get my brand exactly the way I had in my mind. I feverishly worked with my graphic designer to get everything just right. I had her do revision after revision