In a previous post, I said this: “When you’re considering your next print job, ask yourself how many you think you really need, and then divide by two.” It seems so many of us small business owners tend to overbuy our printed materials. I myself am a recovering print-addict. When I had my maternity boutique, I wanted to get my brand exactly the way I had in my mind. I feverishly worked with my graphic designer to get everything just right. I had her do revision after revision

Have you ever looked at some printed material and thought, “wow—this is classy!” Chances are, you’re looking at offset printing. On the flip side, have you ever seen an ad that was like “200 postcards for $20!” and thought “what a deal!!”? That’s digital printing. What's the difference? The result of offset printing is clear and crisp renditions. A professional printer sets up custom metal plates and layers four colors of  ink to create your print, Cyan, Magenta, Yellow and b

It’s not me, it’s you...but in a good way! Many people think marketing is just telling people about themselves or their business, everywhere they can--but that’s not true. Great marketing is about showing people why they need you. It’s making the connection for people between what you do and how that would benefit them. I’ve seen many business owners make this mistake. They describe their experience in exhausting detail. They talk about everything they do and can do. But they